Industry analysis of online dating

17 Sep

The app has generated over one billion matches since its start, and subscriber estimates vary between 100,000 and 297,000 users.In June 2014 during the FIFA World Cup in Brazil, the app had a 50 percent increase in downloads and usage.Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships.

And the offer is widening: matchmaking, niche dating, social dating, dating apps, and online personals, are all examples of new products that have been launched in recent years. The subscription-based model is the preferred business model of some of the largest sites.One of the world’s oldest professions is matchmaking, and given the role of technology in today’s world, it’s no surprise that the industry is booming.With an explosion of new websites and apps, the dating services industry has performed very well in the past five years and is continuing to grow as today's singles turn to the Internet for help finding love.The ability to connect instantaneously through an app is an appealing aspect to many single consumers.Because this apps is free, it makes its profits through ads and its premium service, Tinder Plus.